Ingredients & Innovation
The story of an O Naturals product starts with ingredients & innovation. We define a natural ingredient as something that comes from the earth, plant-derived ingredients.
We always make sure to pick the highest quality all our natural ingredients, both the simple and complex.
What is a Natural Ingredient?
We define a natural ingredient as something that comes from the earth, plant-derived ingredients.
Sometimes it is a very plain, easy to understand element such as Hemp Seed Oil.
Other times it is a natural component that has undergone a synthetic process to make something more natural formula specific, such as Benzoic Acid.
We sort them into four types:
These raw ingredients come straight from the Earth with little to no modification or processing.
Botanical Extracts & Essential Oils:
Essential oils are the pure essences of plants, fruits, and vegetables that contain the truly healing elements that we embrace in our ingredient infusions.
A naturally derived ingredient is one that does come from plants and produce but undergoes a certain synthetic or non-synthetic process. These ingredients are classified as natural and are essential in the formulation of natural cosmetics.
While we always strive to create 100% Natural products, sometimes there is a necessity for a synthetic ingredient, usually as a preservative. We make sure to pick only the safest ingredients in an amount that is certified as non-harmful or harsh.